Seftel Productions has been a pioneer in crafting innovative and meaningful digital content for the web. We created the Emmy and Webby-nominated PBS NOVA series The Secret Life of Scientists, which set the standard for utilizing new media, boasting an interactive blog, iPhone and iPad applications, podcasts, and a robust social media presence. Other digital work includes WGBH/PBS’ Change Your World, a web series campaign and iPad application that celebrates the power and importance of public television, and PBS’ Kate and Ali, a fast-paced, scripted comedic web series about a pair of young women who work at a video game company.