The Secret Life of Muslims is an Emmy, IDA, and Peabody nominated series of first-person films that use humor and empathy to subvert stereotypes. It was created by filmmaker Joshua Seftel, who specializes in harnessing pop-culture, storytelling, and media to promote empathy and understanding. It features a diverse collective of American Muslims from a wide range of ethnic and national origins speaking directly to their own respective experiences, illuminating the existing complexity and diversity of America’s 3.3 million Muslims. The series, freely available to all on the internet via Vox, The USA TODAY Network, and The Secret Life of Muslims Facebook page, has already been viewed more than 35 million times.